Overview

Marketing

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The Role:
Responsible for all aspects of delivering Marketing excellence. Build a good understanding of the market through forward planning and execution.

Major Responsibilities:
•    Responsible for the annual marketing plan across all platforms (multi-media, marketing/sales materials, digital, trade shows, innovation and promotions) for the company’s virtual food brands
•    Marketing Calendar: develops and executes new product launch plans, promotions and programs working closely with Sales Manager
•    Developing marketing and brand strategies for the company’s food brands across different geographies the brands operate in.
•    Setting and managing the budget for the marketing department
•    Coordinates activities with outside agencies (PR, Social Media, Digital, etc)
•    Merchandising:  Project management of merchandising materials for new item launches, seasonal promos and sales out program execution.
•    Event Management: Coordinate and plan major market events and support team during the event 
•    Company Brand’s Guidelines: stays current and compliant of all Company Brand’s guidelines
•    Addresses customer requirements for materials, collateral, merchandising and promotions as needed
•    Attends interdepartmental meetings as the marketing leader to gain approvals, alignments and commitments
•    Attends sales meetings, focus groups and industry events in order to broaden exposure and stay on trend with the industry
•    Completes annual competitive analysis, pricing and product assortment analysis, category sales review
•    Tracks product, and consumer trends, innovations and competitive activities

Qualifications & Desired Skills:
•    Minimum of 5 years industry experiences in marketing manager role within the FMCG industry in the UAE 
•    Excellent English communication skills, both written and spoken
•    A keen interest in new media and technologies, adeptness and openness to learning new tools and creative approaches.
•    Self-starter attitude and ability to work well within ambiguity and to bring meaningful order and processes.
•    High level of business and marketing acumen.
•    High energy, detail and action oriented, and results focused.
•    Strong project management skills with abilities to prioritize and multi-task.
 

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