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The Company:

A home service Beauty business – part of a larger well-known Emirati home grown brand.  

The Role:

In this high-impact role, the Director of Operations, will focus on creating the company’s continued development and growth while introducing new and innovative ways for expanding the service. This position requires a forward thinking, marketing/business development with a passion and experience in the beauty industry. The capabilities to lead revenue generating solution while maintaining a high level of service for clients. The company has currently 5 employees.


  • To work alongside the owner in developing the full business plan including financial budgeting and projections
  • Responsible for developing the strategy to create a best-in-class beauty consumer experience. This includes customer acquisition, conversion, retention, and customer satisfaction across all consumer touch points.
  • Working alongside technical development teams in Beta testing of the app to confirm it is functional and ready to be launched
  • Working alongside outsourced marketing and branding teams to make sure that on launch the app already has following and a database of customers it can tap into with a clear message and path for growth.
  • Full P&L responsibility
  • Provide thought leadership, communicate strategic direction and direct the activities of the business
  • Identify opportunities for campaigns, that will lead to increase in sales and customer growth
  • Collect competitive intelligence by constantly staying up-to-date on offers from competitors, and improve on such offers
  • Support building of marketing partnerships with big brands
  • Provide frontline support to merchant partners
  • Prepare monthly reports on performance
  • Establish and Manage the logistics of each of the home visits across the UAE.
  • Generate monthly and weekly reports to share results with management at head office.
  • Monitor and analyze the current KPIs and create new ones to deliver best results
  • Analyze the routes performance and profitability.

Qualifications & Desired Skills:

  • Degree in Business with MBA preferred
  • At least Ten years of experience in beauty industry  
  • Results-oriented self-starter with record of accomplishment of excellent results in a fast-growth environment
  • Must be able to substantiate a clear understanding of beauty industry consumer and media trends, and the development of market strategies and campaign outcomes resulting in significant growth of customer/revenue base within a competitive environment
  • Creative / innovative thinker, organized /detail-oriented, and team player with a solution-oriented approach
  • Forward-thinking, marketing/business development-focused individual and can lead revenue generating solutions
  • Strong analytical skills, proven ability to consume and understand data, work with decision analysts to get to clear results and analysis
  • Exceptional skill in verbal and written communications; must also be an excellent listener
  • Proven ability to successfully articulate and address complex business issues and opportunities
  • Skilled leader of people and organizational leadership
  • Skilled at promoting collaboration and driving problem resolution across all levels of a business including the C-suite
  • Experience must include analytics-based decision-making where success is measured in terms of customer growth, website conversion and superior content


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