Overview

Marketing

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The Role:

The candidate will be responsible for developing the markeing around e-commerce platform within the beauty space. 

Major Responsibilities:

  • Perform research on current benchmark trends and audience preferences
  • Design and implement social media strategy to align with business goals
  • Set specific objectives and report on ROI
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
  • Create marketing contents
  • Monitor SEO and web traffic metrics
  • Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Oversee social media accounts’ design (e.g. timeline cover, home template, profile pictures and blog layout)
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Stay up-to-date with current technologies and trends in social media, design tools and applications

Qualification & Desired Skills:

  • Minimum 5 years of experience in a similar role
  • Degree in Marketing or relevant field
  • Well presented, have a clear, confident speaking voice, cheerful personality and a good sense of humour
  • Proven experience of delivering Social Media campaigns
  • Solid experience of web analytics and other Social Media tools the ability to use the data to drive performance.
  • Proven work experience as a Social media manager
  • Hands on experience in content management
  • Excellent copywriting skills
  • Ability to deliver creative content (text, image and video)
  • Solid knowledge of SEO, keyword research and Google Analytics
  • Knowledge of online marketing channels
  • Familiarity with web design, graphics,
  • Excellent communication skills
  • Analytical and multitasking skills
  • Have full knowledge of social media accounts such as but not limited to Linkedin, Twitter, Facebook, Youtube, Instrgram, TikTok, etc.
  • Knowledge of analyzing data and Business Intelligence is a must
  • Setting up and maintaining a single platform for all feeds and social media accounts to be controlled from.
  • Discussing with news outlets and medias to release and distribute advertisements, newsletter and company news.
  • Skilled with Photoshop, creating brochures, adverts, and manuals
  • Collaborate with other writer and content writers to create continuous contents.
  • Conceptualize and create intuitive, engaging, and brand-consistent web experiences
  • Continually improve and optimize user experience for sites
  • Collaborate in concept development and design ideation cross-functionally to help define a creative strategy
  • Experience in Ecommerce
  • Experience in WordPress
  • SALARY 10 – 15,000AED 

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