Overview

Marketing

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The Company:

The largest production powerhouse in the region, with operations in Dubai & Riyadh.

The Role:

We are looking for a marketing manager that will be responsible for the overall marketing activities of the business.

The role will be split with scopes over branding and sales and marketing.

This is a B2B business so only those with B2B experience will be considered.

Major Responsibilities:

  • Analyze brand positioning and consumer insights
  • Shape and communicate our vision and mission
  • Translate brand elements into plans and go-to-market strategies
  • Lead creative development to motivate the target audience to “take action”
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research competitors’ activities
  • Oversee new and ongoing marketing and advertising activities
  • Devise innovative growth strategies
  • Align the company around the brand’s direction, choices and tactics

Qualification & Desired Skills:

  • At least 7 years previous working in the industry
  • BS degree in marketing or relative
  • MUST have experience in working in b2b marketing preferable within the events and exhibitions industry  
  • Experienced in advertising and multiplatform communications incl. Digital development, BTL, ATL etc… (agency background)
  • Commercial understanding & business acumen having worked at the principle’s side (B2B services/products) and managed agencies
  • Able to devise creative growth strategies with limited resources
  • Developed and managed exhibitions and events for B2B clients
  • Led campaigns and managed marketing budgets in a corporate B2B environment
  • Worked on corporate identity development and branding
  • Arabic Speaker (key to manage Saudi B2B customers)
  • Expert and analytical in optimizing marketing ROI by planning and driving (thru marketing pull) b2b demand/sales for multiple lines of products and services across broad spectrum of b2b clients (clients from different industries)
  • Well versed with latest smart tech and platforms enabling fast, responsive and efficient marketing including DIY marketing content, freelancing marketplaces, dashboards, etc
  • Expert and advocate in progressive performance oriented marketing tactics
  • Experienced branding exercise
  • Outstanding communication, interpersonal and leadership skills
  • Excellent organizational and time management skills
  • Proactive problem solver
  • Ability to work to tight deadlines and under pressure

 

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