Company Marketing & Technology
Position Title Head of Performance
Job Location Dubai
Job Function Performance Marketing
Summary of role
You will join us as head of Performance Marketing. Accountable for setting up, implementing, and managing a new business unit. Performance Marketing strategies are extremely important for our success, so your role will play a crucial impact in achieving our business goals and objectives. We are expecting you to have experience and a big passion for influencer marketing, digital technologies and driving client success.
Responsibilities
- Maintain PNL sheets and provide analysis around ROI, campaign performance, conversion patterns to help optimize all campaigns.
- Driving client partnership with strategic influence and intent, whilst being the focal point for day-to-day client interaction, digital campaign planning and service delivery.
- Lead the Account Management and Influencer Marketing team to plan, create and implement performance campaigns.
- Support performance marketing activity across additional channels and work closely with any multiple stakeholders to implement, optimize and report on performance.
- Interpret the client’s business needs into clear action plans.
- Oversee and deliver high quality performance campaigns end to-end, in line with agreed brand plans and objectives.
- Performance Analysis: analyze performance and understand the details and effectiveness of each campaign and adopt a continual test and learn approach to all performance marketing activities.
- Research and analyze performance drivers to improve future campaign profitability/growth and contribute towards yearly marketing budgets, KPIs and sales forecasts.
- Interpret digital trends, unlocking new and relevant growth opportunities across the business.
- Lead clients’ campaign advertising strategies and provide superior customer service to ensure utmost client satisfaction.
- Ensure the strategic excellence of team outputs in response to client briefs.
- Retain clients and build strong, trusting relationships.
Lead The Teams (AM & INF)
- Maximize team output and efficiencies through coordinating team workflow, with responsibility for all teamwork in progress.
- Mentor team members and develop their skill set in accordance with their individual goals and objectives and career path.
- Play a key role in the recruitment of new team members as and when required.
- Lead the team in meeting targets.
- Produce qualitative and quantitative analysis of performance metrics.
Qualifications
- Educational Qualification in Marketing, Business or related discipline.
- Digital native, experienced in performance marketing and influencer marketing.
- Ability to think commercially and understand real return on investment.
- Previous recent experience working in an agency environment at Senior Account Manager / Account Director Level.
- Excellent presentation, communication and negotiation skills, with experience liaising with clients at senior level.
- Demonstrable commercial experience with experience growing revenues and effectively managing budgets for major brand campaigns.
- Strong experience in participating in new business pitches.
- Excellent organizational and time management skills with strong attention to detail.
- Management reporting experience essential
Skills
- Client Servicing
- Ownership
- Influencer Marketing
- Financial Planning
- Business Development
- Innovation