Senior Marketing Manager – Fashion (Arabic speaking)  

Position – Senior Marketing Manager -Fashion 

Location – Riyadh- KSA

Company- A fashion and retail conglomerate company with a large base across GCC.

Roles and Responsibilities:

Strategic Planning:

• Develop and implement comprehensive marketing strategies to enhance brand positioning and drive sales in the fashion sector.
• Create marketing plans that align with the company’s objectives and target market.
• Develop and implement a comprehensive digital marketing strategy that aligns with the company’s overall goals and objectives.
• Stay updated on digital marketing trends and integrate best practices into campaigns.

Brand Management:

• Oversee the development and consistent application of brand messaging across all marketing channels.
• Manage brand identity and ensure all marketing materials reflect the brand’s image and values.

Campaign Management:

• Plan, execute, and monitor marketing campaigns across various platforms, including digital, print, and in-store promotions.
• Analyze campaign performance metrics and optimize strategies for improved results.

Content Creation and Management:

• Lead the creation of compelling content for social media, websites, newsletters, and other marketing channels.
• Ensure all content is on-brand and engages the target audience.
• Oversee the creation, scheduling, and posting of content across all social media platforms (e.g., Instagram, Facebook, Twitter, tiktok, snapchat).
• Develop social media campaigns to increase brand awareness, engagement, and sales.
• Monitor and respond to customer interactions on social media in a timely manner.
• Ensure content is SEO-optimized and tailored to target audience preferences.

Market Research and Analysis:

• Conduct market research to understand industry trends, customer behavior, and competitive landscape.
• Utilize data insights to inform marketing strategies and decisions.

Event Management:

• Plan and execute fashion shows, product launches, and other promotional events.
• Coordinate with designers, vendors, and other partners to ensure successful event execution.

Supplier and Stakeholder Communication:

• Build and maintain strong relationships with suppliers, designers, and other stakeholders.
• Negotiate contracts and manage collaborations to align with marketing goals.

Team Leadership:

• Lead and mentor the marketing team, providing direction and support.
• Foster a creative and collaborative team environment.

Budget Management:

• Develop and manage the marketing budget, ensuring effective allocation of resources.
• Monitor expenses and report on budget performance.

Performance Tracking and Reporting:

• Set key performance indicators (KPIs) and track the effectiveness of marketing initiatives.
• Prepare regular reports on marketing activities and outcomes for senior management.

Influencer and Affiliate Marketing:

• Identify and collaborate with influencers and affiliates to promote the brand and products.
• Manage influencer partnerships and track their impact on brand visibility and sales.
• Develop and oversee affiliate marketing programs to increase online traffic and sales.

Online Advertising:

• Manage digital advertising campaigns across platforms such as Google Ads, Facebook Ads, and Instagram Ads.
• Allocate the budget efficiently to maximize ROI from digital advertising efforts.
• Continuously optimize ad creatives, targeting, and bidding strategies to improve campaign performance.

Digital Partnerships:

• Identify and establish partnerships with relevant digital platforms, apps, and websites to expand the brand’s online presence.
• Negotiate terms and manage relationships with digital partners.

Skills and Competencies:

• Strategic Thinking: Ability to develop and execute long-term marketing strategies.
• Creativity: Strong creative skills for developing innovative marketing campaigns.
• Analytical Skills: Proficiency in analyzing market trends and data.
• Communication Skills: Excellent verbal and written communication abilities.
• Leadership Skills: Capability to lead, inspire, and manage a team.
• Project Management: Strong organizational skills to manage multiple projects simultaneously.
• Digital Marketing: Expertise in digital marketing, social media, and e-commerce platforms.
• Event Planning: Experience in organizing and managing fashion events.
• Relationship Management: Strong interpersonal skills for managing relationships with stakeholders.

Education and Experience:

• Bachelor’s degree in marketing, Fashion Management, Business Administration, or a related field.

Experience:

• Minimum of 5-7 years of marketing experience, with at least 3 years in a senior management role within the fashion industry.
• Proven experience in developing and implementing successful marketing strategies.
• Demonstrated success in managing digital marketing campaigns and social media presence.
• Experience in planning and executing fashion shows, product launches, and other industry events.

Please note- fluency in Arabic is needed for this position.